“绝对”的广告案例

绝对牌伏特加酒系列广告,在当今无疑已成为一种经典的演绎。绝对伏特加酒的价值通过商品的包装体现出来,通过一系列的广告,始终如一的传播品牌精髓来树立品牌。它的产品始终与时尚和艺术氛围紧密相连,广告突出的视觉效果离不开光影美学效应的环境氛围营造。

A Probe into the Advertising Case of "Absolute" Vodka

Today the series of Absolute vodka brand ads have become no doubt a kind of interpretation of a classic. Absolute vodka＇ s value has been reflected by commercial packaging. Absolute vodka has established its brand through a series of advertisements, consistent dissemination of the brand＇s essence. In its specific strategies,its products have always been closely linked with fashion and artistic atmosphere. The visual effects ads highlight can not be separated from the atmosphere created by aesthetic effects of light and shade.