| 一种付费搜索无嫉妒均衡策略 |
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| 引用本文： | 闫用杰.一种付费搜索无嫉妒均衡策略[J].阜阳师范学院学报(自然科学版),2011,28(1):42-44. |
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| 作者姓名： | 闫用杰 |
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| 作者单位： | 安康学院,数学系,陕西,安康,725000 |
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| 摘 要： | 在付费拍卖的展示空间使用无嫉妒均衡策略,是取得广告主和竞拍者双赢重要方法.通过建立评价矩阵,实现了竞拍者在理性和独立前提下达到相互无嫉妒和各自的效率,并给出相应定理和实例.
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| 关 键 词： | 无嫉妒 评价矩阵 拍卖 付费搜索 |
A strategy on envy-free equilibrium of sponsored search |
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| YAN Yong-jie.A strategy on envy-free equilibrium of sponsored search[J].Journal of Fuyang Teachers College:Natural Science,2011,28(1):42-44. |
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| Authors: | YAN Yong-jie |
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| Institution: | YAN Yong-jie(Department of Mathematics,Ankang University,Ankang Shanxi 725000,China) |
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| Abstract: | Using equilibrium strategy with no jealousy in the exhibition space of sponsored auction is an important method to obtain a win-win of advertisers and bidders.Through the establishment of evaluation matrix,the paper achieves envy-free and efficiency of bidders under the premise of the rational and independent,and gives the corresponding theorem and example. |
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| Keywords: | envy-free evaluation matrix auction sponsored search |
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