| 汽车经销商销售能力评价指标体系 |
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| 引用本文： | 陈志鑫,陈宝胜.汽车经销商销售能力评价指标体系[J].同济大学学报(自然科学版),2005,33(6):833-837. |
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| 作者姓名： | 陈志鑫 陈宝胜 |
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| 作者单位： | 1. 同济大学,经济与管理学院,上海,200092;上海大众汽车有限公司,上海,201805
2. 上海大众汽车有限公司,上海,201805 |
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| 基金项目： | 国家自然科学基金资助项目(70272031/G020702) |
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| 摘 要： | 在研究汽车经销商销售能力内涵的基础上，对其进行了结构层次分析，即基础要素通过过程要素产生结果要素．进一步通过探讨经销商销售能力的培养、转换和实现过程，研究了经销商销售能力的构成要素，建立了评价指标体系．在此基础上，探讨了对经销商销售能力进行综合评价和分析的理论方法．
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| 关 键 词： | 汽车经销 销售能力 评价指标 数据包络分析 |
| 文章编号： | 0253-374X(2005)06-0833-05 |
Evaluation Index System of Sales Ability of Automobile Dealers |
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| CHEN Zhi-xin,CHEN Bao-sheng.Evaluation Index System of Sales Ability of Automobile Dealers[J].Journal of Tongji University(Natural Science),2005,33(6):833-837. |
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| Authors: | CHEN Zhi-xin CHEN Bao-sheng |
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| Institution: | CHEN Zhi-xin~ |
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| Abstract: | Based on the research on the essence of dealer sales ability,its hierarchy is analyzed,namely the basic factors forming the result factors by the process factors.Furthermore,with the study on the processes of cultivating,transforming and realizing dealer sales ability,the factors that constitute the (ability) are discussed and the evaluation index system is advanced.Finally,the theoretic methods to comprehensively evaluate and analyze the dealer sales ability are investigated. |
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| Keywords: | automobile dealing sales ability evaluation index data envelopment analysis |
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