产、供、销管理中利益分享机制设计

生产、采购和销售管理是企业经营活动的关键环节 .在大多数情况下 ,影响随机利润的重要因素就是生产、采购和销售管理者的努力水平 .企业经营者应采取有效的激励机制 ,协调好产、供、销部门之间的利益关系 ,以期实现企业利润最大化 .本文运用对策论方法讨论产、供、销部门之间利益分享机制设计问题 .

Profit Sharing inProduction, Procurement and Marketing Management

Production, procurement and marketing management is critical in today's business environment. Under most circumstances, one of the significant factors of the stochastic profits is three managers' effort. The managing director must coordinate the profit relationship of three managers with effective incentive mechanism, in order to acquire more profits. The paper uses game theory to solve profit sharing in production, procurement and marketing management.