试论当代包装设计的社会责任

通过一件逾万元的普通葡萄酒包装礼盒引发出对新技术洛可可风格的思考,后工业时代商品包装的附加价值被发挥到极致,产生了包装的变异;人类已进入五千年,在非物质社会里要反思并修正现代包装的定义及作用,并要求树立设计师伦理职业道德,加强环保意识,培养正确的价值取向,牢固树立一切为人服务的思想,充分发挥设计师在社会上的精神。

A Discussion on the Social Responsibility of Packing Design in the Present Age

A wine packing of over ten thousand yuan causes the reflections on the new skill of rococo. In the post-industry era, the additional value of packing reaches its peak with the variation of packing. We should consider over and adjust the definition and effects of modern packing in this nonmaterial society. Moreover, it is quite necessary to build up the professional ethics of stylists, enhance their consciousness of environment protection, foster them to have a positive value orientation, and set up the ideology that everything they do is for people. Thus designers could fully exert their outstanding effort to the society.