由小天鹅公司的“末日管理”——谈现代企业的危机管理

重点阐述危机及危机管理的界定；企业度过危机的两个重要因素；危机爆发前的防范策略及危机发生后的应急处理。并指出一个面临危机的企业首先要战胜自己，然后采取相应的措施。才能应付自如，立于不败之地。

Through Cygnet Ltd. 's Doomsday Management Discuss the Crisis Management of Modern Corporation

Crisis is an unstable state,it may happen every-where and at any time.Tjrough analyze the case of Cygnet Ltd's Doomsday Management,discuss the crisis management strategy of modem corporation.Emphasis on describing the definition of the Crisis and the Crisis management;two important factors of corporation living through crisis;protection strategy before crisis and emergency disposal af- ter the crisis.Conclude that an corporation can rise to the occasion and remain invincible if he first can win over himself and then adapt corresponding measure when confronting crisis.