| 惠州城市形象设计探讨 |
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| 引用本文： | 杨志英.惠州城市形象设计探讨[J].华南师范大学学报(自然科学版),2001,0(2):105-109. |
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| 作者姓名： | 杨志英 |
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| 作者单位： | 惠州大学地理学系, |
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| 摘 要： | 以惠州市为例 ,研究探讨惠州城市形象 8个类型的定位与设计问题 认为惠州城市形象的总体定位应该是山水城市或生态城 ,在设计上则以追求“城在山水中 ,山水在城中”的视觉效果为核心 .最后就城市形象的视觉设计与推广策略 ,提出了 5点建议
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| 关 键 词： | 惠州市 城市形象 形象定位 形象设计 |
| 文章编号： | 1000-5463(2001)02-0105-05 |
| 修稿时间： | 2000年12月25 |
STUDY OF THE URBAN IMAGE DESIGNING OF HUIZHOU CITY |
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| YANG Zhi-ying.STUDY OF THE URBAN IMAGE DESIGNING OF HUIZHOU CITY[J].Journal of South China Normal University(Natural Science Edition),2001,0(2):105-109. |
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| Authors: | YANG Zhi-ying |
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| Abstract: | Taking Huizhou city as an example, the problems of position and designing of eight types of urban image such as function image, environmental image, townspeople and service window image, architecture image, government image, economic image, cultural image, and developmental image are discussed. The author holds that the general position of urban image in Huizhou must be ecological city or ecopolis, so planners must seek the nucleus of visual sense effect, that is “the towns in the water and mountains,water and mountains in the towns”. Finally, five suggestions for extending tactics of the urban image designing are put forward. |
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| Keywords: | Huizhou city urban image position of image designing of image |
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