| 图书宣传推荐活动的有效性实证研究 |
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| 引用本文： | 张智勇,温小明.图书宣传推荐活动的有效性实证研究[J].科技情报开发与经济,2012,22(11):45-47. |
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| 作者姓名： | 张智勇 温小明 |
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| 作者单位： | 海口经济学院,海南海口,571127 |
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| 基金项目： | 本项目组成员胡俊、王勐婧、张迪、李敏、陈红娟等在测试期间做了大量繁琐细致的工作 |
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| 摘 要： | 通过验证情境设定和定量测试统计,对各种图书宣传推荐方式的有效性进行了实证研究,以期加强或改进图书宣传推荐活动并促进文献利用率的提高。
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| 关 键 词： | 图书宣传 图书推荐 有效性 实证研究 |
Empirical Research on the Effectiveness of Book's Promotion and Recommendation Activity |
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| ZHANG Zhi-yong
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WEN Xiao-ming.Empirical Research on the Effectiveness of Book's Promotion and Recommendation Activity[J].Sci-Tech Information Development & Economy,2012,22(11):45-47. |
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| Authors: | ZHANG Zhi-yong WEN Xiao-ming |
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| Institution: | ZHANG Zhi-yong, WEN Xiao-ming |
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| Abstract: | Through the confirmation of situation configuration and statistical analysis of quantitative test, this paper makes an empirical research on the effectiveness of various book＇ s promotion and recommendation modes for strengthening or improving book＇ s promotion and recommendation activity and increasing literatures＇ utilization ratio. |
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| Keywords: | book promotion book recommendation effectiveness empirical research |
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