| 浅议CBA联赛市场的资源开发 |
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| 引用本文： | 毕研嵩,仪名蕾.浅议CBA联赛市场的资源开发[J].泰山学院学报,2007,29(3):106-109. |
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| 作者姓名： | 毕研嵩 仪名蕾 |
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| 作者单位： | 1. 山东中医药大学,体育艺术学院,山东,济南,250014
2. 中华女子学院,山东分院艺术系,山东,济南,250300 |
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| 摘 要： | 通过对NBA与CBA市场资源开发的比较、分析,得出CBA市场目前可开发的资源主要有五大部分,并对该五大资源的开发现状进行了分析,对其资源的开发前景进行了预测。认为如果能够有效开发这五大资源,中国篮球的商业化进程就会上升到更高的层次,也会相应地提高中国篮球运动的品牌形象,两者相辅相成,不可分割.
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| 关 键 词： | CBA联赛 篮球市场 资源 |
| 文章编号： | 1672-2590（2007）03-0106-04 |
| 修稿时间： | 2007-01-12 |
Analysis of the Exploitation of Resources in CBA League Matches |
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| BI Yan-song,YI Ming-lei.Analysis of the Exploitation of Resources in CBA League Matches[J].Journal of Taishan University,2007,29(3):106-109. |
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| Authors: | BI Yan-song YI Ming-lei |
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| Abstract: | Through the comparison & analysis between NBA and CBA,this paper analyses CBA 's six major resources that can be exploited at present them,and predicts the development prospect of the resources.It think that the commercialized process of the Chinese basketball will rise to higher level if we can develop this six major resources effectively,that the brand image of the Chinese basketball movement will be improved accordingly. |
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| Keywords: | CBA league matches basketball market resources |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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