自愿机制下森林旅游地经营者碳补偿意愿的影响因素研究——基于江西省10个森林公园464份样本的调查分析

以森林旅游地经营者为研究对象，分析自愿机制下经营者的碳补偿行为意愿的影响因素.建立了以环境焦虑、参与动机、参与态度、个人特征以及行为意愿5个构念构成的碳补偿行为意愿模型，通过偏最小二乘法结构方程(PLS-SEM)进行验证，结论为：自愿机制下森林旅游地经营者环境焦虑、参与动机、参与态度对其碳补偿行为意愿具有正向影响；森林旅游地经营者的性别、年龄、受教育水平以及年营业收入对经营者碳补偿行为意愿没有显著影响；碳补偿参与态度、碳补偿参与动机都分别对环境焦虑与碳补偿行为意愿之间的关系起到部分中介作用，碳补偿参与态度对碳补偿参与动机与碳补偿行为意愿之间的关系起到部分中介作用.

Study on the influencing factors of carbon compensation willingness of forest tourism destination operators under voluntary mechanism：Based on the investigation and analysis of 464 samples from 10 forest parks in Jiangxi Province

Taking forest tourism operators as the research object， this paper analyzes the willingness of carbon compensation behavior and its influencing factors under the voluntary mechanism. A carbon compensation behavioral willing model consisting of environmental anxiety， participation motivation， participation attitude， personal characteristics and behavioral willingness was established. The model was verified by partial least squares structural equation (PLS-SEM). The conclusion is voluntary mechanism The environmental anxiety， participation motivation and participation attitude of forest tourism operators have significant influence on their carbon compensation behavior intentions， and the hypothesis is established； their personal characteristics have no significant influence on the carbon compensation behavior willingness， the hypothesis is not established； participation motivation and participation attitude are respectively environmental anxiety. The relationship with the willingness to act plays a significant intermediary role， assuming that it is established.