| 广告词的特点与翻译 |
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| 引用本文： | 张,李振国.广告词的特点与翻译[J].江苏大学学报(自然科学版),1995(1). |
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| 作者姓名： | 张 李振国 |
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| 作者单位： | 江苏理工大学外语系 |
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| 摘 要： | 本文分析了广告语言的特点，提出以下广告翻译原则：功能对等优先于语意对等，语意对等优先于修辞对等，修辞对等优先于语法对等。
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| 关 键 词： | 翻译原则，功能对等，语意对等，修辞对等，语法对等 |
Characteristics and Translation of Advertisement |
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| Zhang Lin, Li Zhenguo.Characteristics and Translation of Advertisement[J].Journal of Jiangsu University:Natural Science Edition,1995(1). |
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| Authors: | Zhang Lin Li Zhenguo |
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| Institution: | Zhang Lin; Li Zhenguo |
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| Abstract: | This paper analyzes the feattires of advertising language and puts for-ward the following criteria of advertisement rendition viz. Functional Equivalence takes precedence over Semantic Equivalence over Rhetoric Equivalence,and Rhi-toric Equivalence over Grammatical Equivalence. |
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| Keywords: | criteria of Rendition functional equivalence semantic equivalence rhitoric equivalence grammatical equivalence |
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