| “Q宠宝贝”带来的思考 |
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| 引用本文： | 苏旭莹,葛昊晗. “Q宠宝贝”带来的思考[J]. 科学之友, 2005, 0(2) |
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| 作者姓名： | 苏旭莹 葛昊晗 |
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| 作者单位： | 北京豪特耐管道设备有限公司 100176(苏旭莹)，北京大学出版社第六事业部 100871(葛昊晗) |
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| 摘 要： | 对腾讯公司推出的电子宠物——“Q宠宝贝”受宠现象进行分析。总结出其营销成功的主要原因:迎合消费者的各种消费心理,并逐一说明。
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| 关 键 词： | 消费心理 Q宠宝贝 思考 |
The Thinking on "QQ Pet" |
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| Su Xuying Ge Haohan. The Thinking on "QQ Pet"[J]. Friend of Science Amateurs, 2005, 0(2) |
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| Authors: | Su Xuying Ge Haohan |
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| Affiliation: | Su Xuying Ge Haohan |
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| Abstract: | The"QQ Pet",which was promoted by Tencent Inc, wins people's favor recently. The paper analyses the main reason of its successful marketing: it caters to various kinds of consumer psychology. And explains it one by one. |
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| Keywords: | consumer psychology QQ Pet thinking |
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