| 论企业文化与企业品牌的联系 |
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| 引用本文： | 张允席.论企业文化与企业品牌的联系[J].科学之友,2008(11):71-71. |
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| 作者姓名： | 张允席 |
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| 作者单位： | 中铁六局太原铁建路桥分公司,山西太原030045 |
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| 摘 要： | 企业文化是用来指导企业经营决策行为的，是企业生存和发展的关键所在，文章从企业文化在企业发展过程中所起的作用进行了阐述。
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| 关 键 词： | 企业文化 经营决策 企业品牌 产品质量 |
Connection between Enterprise Culture and Enterprise Brand |
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| Zhang Yunxi.Connection between Enterprise Culture and Enterprise Brand[J].Friend of Science Amateurs,2008(11):71-71. |
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| Authors: | Zhang Yunxi |
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| Institution: | Zhang Yunxi |
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| Abstract: | Enterprise culture is used to guide business decision-making behavior, and is the key to the survival and development of enterprises. This paper discusses the roles that enterprise culture plays in enterprises developing. |
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| Keywords: | enterprise culture operation decision-making |
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