| 电视广告中语境的语义实现功能 |
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| 引用本文： | 陈淑萍. 电视广告中语境的语义实现功能[J]. 芜湖职业技术学院学报, 2004, 6(4): 42-44 |
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| 作者姓名： | 陈淑萍 |
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| 作者单位： | 池州师专中文系,安徽,池州,247000 |
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| 摘 要： | 语境是电视广告语言的有机组成部分,电视广告语言就是在较为突出的语境中产 生的一种语言变体。以现代电视广告为对象,我们可以了解到语境对电视广告语言的语义 影响。
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| 关 键 词： | 电视广告 语境 语义实现 |
| 文章编号： | 1009-1114(2004)-04-0042-03 |
| 修稿时间： | 2004-03-27 |
The Realized Function of the Language Meaning of the Language Environment In the TV Ads |
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| CHEN Su-ping. The Realized Function of the Language Meaning of the Language Environment In the TV Ads[J]. Journal of Wuhu Vocational Institute of Technology, 2004, 6(4): 42-44 |
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| Authors: | CHEN Su-ping |
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| Affiliation: | CHEN Su-ping |
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| Abstract: | Language environment is an organic part of the TV ad language, which is a sort of changing form evolved in the glaring language environment. We can find that the language meaning influence of the language environment in the TV ads. |
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| Keywords: | TV ad language environment language meaning realization. |
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