| 浅谈中国银行业跨国营销的历史演变 |
| |
| 引用本文： | 傅朝阳.浅谈中国银行业跨国营销的历史演变[J].科学之友,2008(9):100-101. |
| |
| 作者姓名： | 傅朝阳 |
| |
| 作者单位： | 山西社会科学院,山西,太原,030006 |
| |
| 摘 要： | 作者通过分析指出，我国银行业的跨国营销在经历了20世纪80年代、90年代以及21世纪初头几年3个阶段的发展后，其业务内容从单一演变到逐渐丰富。但总的来说，我国的银行业跨国营销尚处于初级阶段，未来将仍然是任重而道远。
|
| 关 键 词： | 中国银行业 跨国营销 演变 |
| 文章编号： | 1000-8136(2008)03-0100-02 |
Information Age is Main Position to Adhere to Language and Writing Standardization in Accordance With the Law |
| |
| Fu Chaoyang.Information Age is Main Position to Adhere to Language and Writing Standardization in Accordance With the Law[J].Friend of Science Amateurs,2008(9):100-101. |
| |
| Authors: | Fu Chaoyang |
| |
| Abstract: | Transnational marketing of banking industry in China has experienced three stages of development in the 1980s, 1990s and the beginning of this century. Its business content has been gradually evolved from single to rich. But all in all, the transnafional marketing of banking industry in China is still in the initial stage and still has a long way to go. |
| |
| Keywords: | China＇s banking sector transnational marketing evolution |
| 本文献已被 维普 万方数据 等数据库收录！ |
