| 做大做强科技传媒的思考--山西科普报刊社实施差异化竞争的探索与实践 |
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| 引用本文： | 郝建新,石宝新.做大做强科技传媒的思考--山西科普报刊社实施差异化竞争的探索与实践[J].科技情报开发与经济,2005,15(1):134-135. |
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| 作者姓名： | 郝建新 石宝新 |
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| 作者单位： | 山西科普报刊社,山西太原,030006 |
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| 摘 要： | 从传媒业改革和发展的走势出发，论述了科技传媒的作用及其发展前景，介绍了山西科普报刊社开展差异化竞争的新思路。
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| 关 键 词： | 科技传媒 差异化竞争 资源整合 |
| 文章编号： | 1005-6033(2005)01-0134-02 |
| 修稿时间： | 2004年10月25 |
Considerations about Vitalizing the Sci -tech Mass Media--Exploration and Practice of Carrying out the Difference -based Competition of Shanxi Popular Science Newspaper Office |
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| HAO Jian xin,SHI Bao xin.Considerations about Vitalizing the Sci -tech Mass Media--Exploration and Practice of Carrying out the Difference -based Competition of Shanxi Popular Science Newspaper Office[J].Sci-Tech Information Development & Economy,2005,15(1):134-135. |
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| Authors: | HAO Jian xin SHI Bao xin |
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| Abstract: | Starting from the trend of the the reform and development of the mass media trade, this paper discusses on the functions and developing prospect of sci-tech mass media, and introduces the new ideas of Shanxi Popular Science Newspaper Office to carry out the difference-based competition. |
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| Keywords: | sci-tech mass media difference-based competition resources configuration |
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