福州市大学生体育旅游行为分析与发展对策研究

体育旅游作为一种新的旅游方式,得到了越来越多的人的关注,大学生是参与体育旅游十分重要的消费群体,福州市大学生体育旅游具有消费水平总体不高,喜欢结伴出游,偏好休闲型体育旅游产品等特征。大力发展福州市大学生体育旅游应注意开发有针对性的旅游产品,加强宣传提高意识,建立健全法律法规制度。

Analysis and Development Strategy of Sports Tourism Behavior of College Students in Fuzhou

Sports tourism as a new kind of tourism, has been paid attentions by more and more people. College students involved in sports tourism are very important consumer groups, college students sports tourism in Fuzhou has features that the overall level of consumption is not high,they like traveling together, prefer for leisure education tourism products. To develop the college students sports tourism in Fuzhou, we should pay attention to the development of targeted tourism products, strengthen the awareness of publicity and enhance the establishment of a sound legal and regulatory system