| 网络营销的策略探讨 |
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| 引用本文： | 陈劲. 网络营销的策略探讨[J]. 长沙理工大学学报(自然科学版), 2000, 0(1) |
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| 作者姓名： | 陈劲 |
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| 作者单位： | 湖南轻工业高等专科学校科研校产处!湖南长沙410005 |
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| 摘 要： | 随着计算机技术和Internet的迅速发展 ,时间和空间的概念、消费者的概念、市场的性质和市场行为等皆发生了深刻变化 ,网络营销应运而生。认识网络营销的营销理念 ,采取相应的网络营销策略 ,将是企业获得未来竞争优势的关键
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| 关 键 词： | 网络营销 电子商务 营销策略 |
Investigation on Stratagem of Internet Marketing |
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| CHENG Jin. Investigation on Stratagem of Internet Marketing[J]. Journal of Changsha University of Science and Technology(Natural Science), 2000, 0(1) |
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| Authors: | CHENG Jin |
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| Abstract: | Concepts of time and space as well as consumer charateristic of market,and the market behaviour,all have changed remarkably with the rapid development of computer technology and especially Internet;so Internet Marketing assumes.Therefore,recongnition of Internet Marketing conception and adopting respective Internet Marketing stratatgem will be the key facter for enterprises to success in market competition. |
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| Keywords: | Internet Marketing E-commerce marketign stratagem |
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