| Risk Analysis and Consumer Protection in B2C Transactions |
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| 作者姓名： | 杨坚争 时启亮 GaryMillar RuhulA.Sarker |
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| 作者单位： | [1]BusinessSchool,UniversityofShanghaiforScience＆Technology,Shanghai200031／／GloriousSunSchoolofBusinessandManagement,DonghuaUniversity,Shanghai200051 [2]BusinessSchool,UniversityofShanghaiforScience＆Technology,Shanghai200031 [3]SchoolofComputerScience,TheUniversityofNewSouthWales,Australia |
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| 摘 要： | Recent studies have shown that the perceived lack of security is a major obstacle to the wider acceptance of e-commerce. To overcome this barrier, businesses need to implement comprehensive consumer protection systems that protect consumers during every stage of the purchasing process. This paper used the consumer behaviour model as the basis for analysing risks in Bussiness-to-Consumer (B2C) transactions. Four categories of risks were identified: information, agreement, payment and delivery risk. By combining these risk categories with the three dimensions of management, technology and legislation, a comprehensive B2C consumer protection framework is developed.
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| 关 键 词： | 风险分析 消费者权益 电子商务 消费行为 保护措施 |
Risk Analysis and Consumer Protection in B2C Transactions |
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| YANG Jian-zheng,SHI Qi-liang,Gary Millar,Ruhul A.Sarker.Risk Analysis and Consumer Protection in B2C Transactions[J].Journal of Donghua University,2005,22(1):83-89. |
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| Authors: | YANG Jian-zheng SHI Qi-liang Gary Millar Ruhul ASarker |
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| Abstract: | Recent studies have shown that the perceived lack of security is a major obstacle to the wider acceptance of e-commerce. To overcome this barrier, businesses need to implement comprehensive consumer protection systems that protect consumers during every stage of the purchasing process. This paper used the consumer behaviour model as the basis for analysing risks in Bussiness-to-Consumer (B2C) transactions. Four categories of risks were identified: information, agreement, payment and delivery risk. By combining these risk categories with the three dimensions of management, technology and legislation, a comprehensive B2C consumer protection framework is developed. |
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| Keywords: | Consumer Protection Business-to-Consumer |
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