| 连锁超市CRM物流配送系统中预测模型研究 |
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| 引用本文： | 孙文鹤,胡文. 连锁超市CRM物流配送系统中预测模型研究[J]. 哈尔滨商业大学学报(自然科学版), 2008, 24(6) |
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| 作者姓名： | 孙文鹤 胡文 |
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| 作者单位： | 哈尔滨商业大学,计算机与信息工程学院,哈尔滨,150028;哈尔滨商业大学,计算机与信息工程学院,哈尔滨,150028 |
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| 摘 要： | 针对零售业连锁经营在物流配送和营销管理的信息化、商业智能化双方面需求,建立了CRM和物流配送相结合的新型系统模型.在系统的决策支持部分,利用新型模型系统中具有CRM和物流配送综合信息资源的优势,提出了将关联规则和神经网络结合在一起的配送预测方法,大大提高了预测的正确性.
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| 关 键 词： | CRM 物流配送 预测 关联 神经网络 |
Prediction of logistics delivery CRM of chain supermarkets |
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| SUN Wen-he,HU Wen. Prediction of logistics delivery CRM of chain supermarkets[J]. Journal of Harbin University of Commerce :Natural Sciences Edition, 2008, 24(6) |
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| Authors: | SUN Wen-he HU Wen |
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| Affiliation: | SUN Wen-he,HU Wen (School of Computer , Information Engineering,Harbin University of Commerce,Harbin 150028,China) |
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| Abstract: | In order to improve the information and intelligent of chain stores in both purchase and distribution,a new system model is established in which CRM and logistic distribution supplement each other well.By using the synthetically information of the model as data resource,a forecast method combining association rules and BP neural network is put forward in this paper,and the veracity of forecast in the decision support is enhanced highly. |
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| Keywords: | CRM |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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