| 感性消费下的营销创新 |
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| 引用本文： | 刘燕萍.感性消费下的营销创新[J].玉林师范学院学报,2004,25(6):31-33. |
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| 作者姓名： | 刘燕萍 |
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| 作者单位： | 华东交通大学,经济管理学院,讲师,江西,南昌,330013 |
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| 摘 要： | 近年来．我国人民的生活水平有了很大提高，消费观念也发生了很大变化．在生活消费中．人们的情感需要、心理需要、审美需要爱吃渐上升到第一位，起着主导的作用。本文研究在感性消费时代条件下企业的营销创新。
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| 关 键 词： | 感性消费 理性消费 价值符号 商品的附加值 |
| 文章编号： | 1004-4671(2004)06-0031-03 |
| 修稿时间： | 2004年7月12日 |
Marketing Innovation in Sensitive Consumption |
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| LIU Yan-ping.Marketing Innovation in Sensitive Consumption[J].Journal of Yulin Teachers College,2004,25(6):31-33. |
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| Authors: | LIU Yan-ping |
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| Abstract: | In recent years, Chinese people have greatly improved their living condition consuming concepts, and also undergone great change. Psychological and aesthetic needs have increased to the first place and play a dominant role in their daily consumption. The thesis intends to study the marketing innovation in the sensitive consumption age. |
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| Keywords: | sensitive consumption rational consumption symbols of value additional value of commodity |
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