| 管理创新是企业核心竞争优势的源泉——以特许经营企业为例 |
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| 引用本文： | 郭涛力,汪贤裕.管理创新是企业核心竞争优势的源泉——以特许经营企业为例[J].科学管理研究,2009,27(2). |
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| 作者姓名： | 郭涛力 汪贤裕 |
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| 作者单位： | 四川大学,管理学院,四川,成都,610000 |
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| 摘 要： | 当今世界,市场、产品、技术、竞争者、各类法规乃至整个社会都在迅速变化,持续创新以及创新赖以成功的知识,已经成为可靠的竞争优势的重要源泉,而管理创新则是企业其它创新的基础和成功的源泉。通过对特许经营组织特性的分析,认为管理模式创新是特许经营组织核心竞争优势的源泉。
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| 关 键 词： | 管理创新 特许经营组织 核心竞争优势 |
Management Innovation: A Source of Core Competitive Advantage of the Company |
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| Guo tao li,Wang xian yu.Management Innovation: A Source of Core Competitive Advantage of the Company[J].Scientific Management Research,2009,27(2). |
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| Authors: | Guo tao li Wang xian yu |
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| Institution: | management college of sichuan Uuiversity;si chuan cheng du 610000;China |
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| Abstract: | As advanced industrial economics have entered a new epoch,the payoff to management innovation has been amplified,because it is a kind of special knowledge innovation and base of the other innovations.The article concludes that management innovation is a source of core and sustained competitive advantage through the franchising analysis. |
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| Keywords: | Management Innovation Franchising Organization Core competitive advantage |
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