| 从凤形象的演变谈现代品牌形象设计的更新和发展 |
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| 引用本文： | 沈劲夫,薛燕妮. 从凤形象的演变谈现代品牌形象设计的更新和发展[J]. 武汉科技学院学报, 2006, 19(10): 44-46 |
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| 作者姓名： | 沈劲夫 薛燕妮 |
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| 作者单位： | 武汉科技学院,艺术与设计学院,湖北,武汉,430073 |
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| 摘 要： | 本文通过对凤图腾形象艺术特征和文化内涵演变的研究和总结，找到其中与现代品牌形象设计的某种关联，并进一步探究它对当今品牌形象设计的启示，从而引发对合乎时代性和区域性的品牌设计观念的启示。
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| 关 键 词： | 凤 演变 品牌形象 发展 |
| 文章编号： | 1009-5160（2006）-0044-03 |
| 收稿时间： | 2006-05-17 |
| 修稿时间： | 2006-05-17 |
From The Development Of The Image Of The Phoenix To The Innovation And Development Of The Image Design Of Modern Brands |
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| SHENG Jin-fu,XUE Yan-Ni. From The Development Of The Image Of The Phoenix To The Innovation And Development Of The Image Design Of Modern Brands[J]. Journal of Wuhan Institute of Science and Technology, 2006, 19(10): 44-46 |
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| Authors: | SHENG Jin-fu XUE Yan-Ni |
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| Abstract: | Through research and conclusion on the development of the artistic features and cultural connotations of the phoenix totem, the article is determined to find not only certain relevance to the image design of modem brands, but also the enlightenment on the image design of modem brands. Furthermore, the article is seeking enlightenment on the concept of image design of modem brand that fits the correct time and place. |
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| Keywords: | phoenix development image design development |
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