供需平衡视角下的共享汽车投放量研究

以同时满足共享汽车出行需求和运营企业盈利为目标，从市场供需以及企业盈利角度构建共享汽车投放量的平衡模型；依照市场健康运行情况对模型进行修正、求解和讨论，并对可能出现的情况给出一些对策建议；最后以苏州市区共享汽车市场为例，通过模型计算出苏州市辖区满足供需平衡的实际车辆投放量，从而为共享汽车企业投放共享汽车以及政府部门修建共享汽车的基础设施提供参考。

Research on the Volume of Shared Cars from the Perspective of Supply and Demand Balance

In order to simultaneously meet the travel demand of car-sharing and the profit of operating enterprises, the equilibrium model of car-sharing volume was built from the perspective of market supply and demand and enterprise profit. According to the healthy operation of the market, the model is revised, solved and discussed, and some countermeasures and suggestions are given for the possible situation. Finally, taking the car-sharing market in the urban area of Suzhou as an example, the actual vehicle delivery volume that meets the balance of supply and demand is calculated through the model, so as to provide reference for car-sharing enterprises to put in car-sharing and government departments to build infrastructure of car-sharing.