| 大规模定制模式下定制程度分析 |
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| 引用本文： | 连海佳,季建华. 大规模定制模式下定制程度分析[J]. 上海交通大学学报, 2006, 40(4): 677-680 |
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| 作者姓名： | 连海佳 季建华 |
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| 作者单位： | 上海交通大学,安泰经济与管理学院,上海,200052;上海交通大学,安泰经济与管理学院,上海,200052 |
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| 摘 要： | 针对大规模定制的定制程度进行分析,讨论定制程度与市场需求、厂商利润之间的关系.首先从市场需求与定制程度的变化方向入手,进而讨论市场需求对定制程度的弹性.其次研究了定制程度与厂商利润的变化方向和厂商利润对定制程度的弹性.通过分析可知,最优定制程度的确定受顾客对定制产品的额外需求以及个性化成本两方面因素的影响.最后给出一个简单的示例说明.
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| 关 键 词： | 大规模定制 定制程度 需求函数 |
| 文章编号： | 1006-2467（2006）04-0677-04 |
| 收稿时间： | 2005-03-06 |
| 修稿时间： | 2005-03-06 |
An Analysis of Customized Level on Mass Customization |
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| LIAN Hai-jia,JI Jian-hua. An Analysis of Customized Level on Mass Customization[J]. Journal of Shanghai Jiaotong University, 2006, 40(4): 677-680 |
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| Authors: | LIAN Hai-jia JI Jian-hua |
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| Affiliation: | Antai School of Economics and Management, Shanghai Jiaotong Univ. , Shanghai 200052, China |
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| Abstract: | The customization level of mass customization was analyzed,and the relationship between customization level,demand of products and firm's profit was discussed.The movement directions of customization level and demand are indicated,and then the demand elasticity is discussed.The movement directions of customization level and firm's profit and the profit elasticity are researched.Through the analysis,the most optimal customized level is influenced by superfluity demand of customized products and cost of customization.At last, a simple example was given to explain the conclusion. |
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| Keywords: | mass customization customization level demand function |
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