关于体验型旅游产品设计的发散性思考

体验经济的崛起使得体验式旅游大行其道。本文围绕体验型产品的设计，从三个方面进行由表及里的理论思考：我们必须从经历和感悟相统一的向度中去理解旅游“体验”的本质；从资源和市场的二极对应中，把握“旅游体验”中的互动发生机制；按照标准化和个性化彼此协调的思路，筹划体验型产品的营销运作。

Extensive Reflections on the Design of Experience Tourist Products

With the development of the experience economy, the experience tourism is sure to be more popular. Focusing on experience tourist products, the paper makes a theoretical thinking on outside phenomenon and inside essence from the three aspects: 1.the comprehension of the nature of tourist products from the integration of experience and realization; 2.the knowledge of the interactive mechanism of experience tourism from the factors of resource and market; and 3.the market operation planning of experience tourist products according to the thinking on the harmonious development of standardization and individualization.