| 重庆诗仙太白酒业集团营销渠道博弈分析 |
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| 引用本文： | 徐发乔,黄建波,刘洪桂,查中伟.重庆诗仙太白酒业集团营销渠道博弈分析[J].重庆三峡学院学报,2007,23(3):11-13. |
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| 作者姓名： | 徐发乔 黄建波 刘洪桂 查中伟 |
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| 作者单位： | 重庆三峡学院数学与计算机科学学院,重庆万州,404000 |
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| 摘 要： | 本文对重庆诗仙太白酒业集团的营销渠道构建进行了科学的分析及研究,并运用博弈理论的相关知识得出总的销售渠道利润在合作博弈时比非合作博弈大的结论,及总利润的协调分配方案．从而为重庆诗仙太白酒业集团构建合理的营销渠道提供了数学理论依据．
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| 关 键 词： | 营销渠道 斯坦克儿伯格博弈 纳什博弈 合作博弈 |
| 文章编号： | 1009-8135（2007）03-0011-03 |
| 修稿时间： | 2007-02-13 |
Gambling Analysis for Marketing Channel in Chongqing Shi-xian-tai-bai Wine Group |
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| XU Fa-qiao,HUANG Jian-bo,LIU Hong-gui,ZHA Zhong-wei.Gambling Analysis for Marketing Channel in Chongqing Shi-xian-tai-bai Wine Group[J].JOurnal of Chongqing Three Gorges University,2007,23(3):11-13. |
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| Authors: | XU Fa-qiao HUANG Jian-bo LIU Hong-gui ZHA Zhong-wei |
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| Institution: | School of Mathematics and Computer Science, Chongqing Three Gorges University, Wanzhou 404000, Chongqing |
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| Abstract: | Through scientifically analysis and researched for the marketing channel of Chongqing Shi-xian-tai-bai Wine Business Group,this article obtained the conclusion by using gambling theory:the marketing channel profit is larger by cooperation gamble than by non-cooperation gamble and coordinated assignment plan for Overall Profit.Thus,we provided mathematics theory for constructing the reasonable marketing channel. |
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| Keywords: | marketing channel Stackelberg gamble Nash gamble cooperation gamble |
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