| 关注中国媒介调查业 |
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| 引用本文： | 曹鹏.关注中国媒介调查业[J].杭州师范学院学报(社会科学版),2003(5):66-68. |
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| 作者姓名： | 曹鹏 |
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| 作者单位： | 经济日报报业集团 经营管理办公室,北京 100054 |
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| 摘 要： | 中国的媒介调查业刚刚起步,还处于市场培育阶段,有着很大的潜力。而现在媒介产业的成熟为媒介调查业的发展提供了契机。媒介调查业的生命力在于固定顾客群,这就决定了其品牌信誉的重要性。信誉问题是中国媒介调查业急待解决的问题。
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| 关 键 词： | 媒介调查业 固定顾客群 品牌 信誉 |
| 文章编号： | 1293/Z(2003)05-0066-03 |
| 修稿时间： | 2003年5月10日 |
On China's Media Survey Industry |
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| CAO Peng.On China''''s Media Survey Industry[J].Journal of Hangzhou Teachers College(Humanities and Social Sciences),2003(5):66-68. |
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| Authors: | CAO Peng |
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| Abstract: | China's media survey industry is still at its embryonic phase, but with great potential for development. The maturing of media industry has created a golden opportunity for the development of media survey industry. Since its developing force lies in fixed groups of customers, the brand image and reputation has great bearing on it. The credit issue of China's media survey industry turns out to be an imperative one. |
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| Keywords: | media survey industry fixed groups |
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