| 探讨中国现代服装业走向世界市场的发展对策 |
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| 引用本文： | 张强,钟安华,成艾华. 探讨中国现代服装业走向世界市场的发展对策[J]. 武汉科技学院学报, 2004, 17(4): 28-31 |
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| 作者姓名： | 张强 钟安华 成艾华 |
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| 作者单位： | 1. 武汉科技学院,纺织服装学院,湖北,武汉,430073
2. 中南民族大学,湖北,武汉,430073 |
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| 摘 要： | 中国加入WTO后，服装企业面临着新的机遇和挑战。如何走国际化服装市场道路．实行国际化经营，是我国服装业亟待解决的问题。面对企业实际状况，我们应该利用信息技术改造传统行业，开展国际合作合资之路，注重企业强势品牌产品的延仲等等，使中国服装企业阔步走向世界。
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| 关 键 词： | WTO 市场发展对策 企业品牌 国际合资 服装业 |
| 文章编号： | 1009-5160(2004)-0028-04 |
| 修稿时间： | 2004-05-28 |
The Investigation of the Developing Strategy on Chinese Contemporary Garment Industry Entering into World Market |
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| ZHANG Qiang,ZHONG An-hua,CHENG Ai-hua. The Investigation of the Developing Strategy on Chinese Contemporary Garment Industry Entering into World Market[J]. Journal of Wuhan Institute of Science and Technology, 2004, 17(4): 28-31 |
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| Authors: | ZHANG Qiang ZHONG An-hua CHENG Ai-hua |
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| Affiliation: | ZHANG Qiang1,ZHONG An-hua1,CHENG Ai-hua2 |
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| Abstract: | After China attending WTO,our garment industry is faced with new challenges and chances.How to take a route of international garment marketlizing and carry out international management is the urgent problem in garment industry. Facing this condition,we should utilize information technology to change traditional lines,take a route of international joint capital, emphasize the extending of the enterprise advantageous brand products and so on ,as a result of rendering Chinese garment enterprise to take a broad step into the world |
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| Keywords: | WTO market developing strategy enterprise brand international joint capital garment industry |
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