| 电信运营商如何提高ARPU |
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| 引用本文： | 张艳平.电信运营商如何提高ARPU[J].科技情报开发与经济,2005,15(12):111-112. |
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| 作者姓名： | 张艳平 |
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| 作者单位： | 无锡商业职业技术学院贸易经济系,江苏,无锡,214063 |
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| 摘 要： | 介绍了客户价值和客户终身价值的概念，分析了电信运营商客户流失的原因，提出了电信运营商提高ARPU的方法。
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| 关 键 词： | ARPU 电信运营商 客户终身价值 客户忠诚度 |
| 文章编号： | 1005-6033(2005)12-0111-02 |
| 修稿时间： | 2005年3月30日 |
How the Telecommunication Operators to Increase the ARPU |
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| ZHANG Yan-ping.How the Telecommunication Operators to Increase the ARPU[J].Sci-Tech Information Development & Economy,2005,15(12):111-112. |
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| Authors: | ZHANG Yan-ping |
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| Institution: | ZHANG Yan-ping |
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| Abstract: | This paper introduces the concepts of customer value and customer lifetime value, analyzes the reasons of customer loss faced by the telecommunication operators, and puts forward some methods for increasing the ARPU of the telecommunication operators. |
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| Keywords: | ARPU telecommunication operator customer lifetime value customer royalty degree |
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