| 基于二项式期权定价模型的商标权价值评估方法研究 |
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| 引用本文： | 戴琰琦.基于二项式期权定价模型的商标权价值评估方法研究[J].科学技术与工程,2010,10(26). |
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| 作者姓名： | 戴琰琦 |
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| 作者单位： | 江苏科技大学经济管理学院,镇江,212003 |
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| 摘 要： | 通过分析商标权的期权性质,考虑商标权具有多种实物期权的特点,从商标投产后,商标权所有人在商标投资项目中拥有的不同选择权的角度出发,应用二项式定价模型评估商标权价值,并结合案例说明商标权所包含的期权价值,以期为商标权价值评估提供一个新的视角.
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| 关 键 词： | 商标权 实物期权 二项式期权定价模型 |
| 收稿时间： | 5/31/2010 9:53:08 PM |
| 修稿时间： | 6/23/2010 8:05:14 PM |
The research on methods of brand asset evaluation based on binominal option pricing |
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| Dai yanqi.The research on methods of brand asset evaluation based on binominal option pricing[J].Science Technology and Engineering,2010,10(26). |
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| Authors: | Dai yanqi |
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| Institution: | DAI Yan-qi(Economic and Management Department,Jiangsu University of Science and Technology,Zhenjiang 212003,P.R.China) |
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| Abstract: | The article analyzes the option attribute of brand evaluation and considers the several features of real options the brand asset owes. Then from the point of view that investor has different choices in investing project of brand asset, it applies the model of binominal option pricing to evaluate brand assert. Last, an illustrative example is provided to compute the value of brand asset, and also outlines the value of real options. It is expect that the method will offer a new angle for evaluating brand asset. |
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| Keywords: | the property of brand asset real option binominal option pricing model |
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