电子商务应用及其专业能力结构与市场需求的调查与思考

文章以浙江省中小企业电子商务应用现状调查为基础,分析了该专业人才的能力结构及企业的市场需求,认为浙省中小企业信息化环境较好,但目前企业对电子商务人才的直接需求不是很迫切,而且电子商务专业课程体系设置不尽合理,学生应用能力培养弱化等,并提出加强电子商务实习基地建设、专业学习与通用能力协成培养等建议,强调专业能力的实际操作性。

Researching and Thoughting about Ability Structure, Market Demand and Application of Electronic Commerce

The article take to the Zhejiang Province small and medium-sized enterprise electronic commerce application present situation investigation as a foundation,has analyzed this professional's ability structure and enterprise's market demand,thought the Zhejiang province small and medium-sized enterprise informationization environment is better,but the present enterprise to the electronic commerce talented person's direct demand is not very urgent,moreover the electronic commerce special course system establishment is incompatible,the student application ability raise attenuation and so on,and proposed the enhancement electronic commerce practice base construction,the specialized study and the general ability cooperate suggestions and so on raise,the emphasis specialized ability reality to be operational.