重庆温泉旅游资源及其开发策略探讨

近年来，温泉旅游成为旅游研究的热点问题之一．作者总结了重庆温泉资源丰富，利用历史悠久，分布集中等几个方面的特点，并根据重庆温泉旅游开发中的现实问题，从资源开发策略的角度提出了（1）实施疗养型、度假型、文化型以及综合型的差异化开发模式；（2）加强辅助要素建设；（3）加强市场营销有效性；（4）注重整体品牌塑造；（5）加强温泉资源保护等五点建议。

Discussion About Thermal Springs and Their Development Strategies in Chongqing

Thermal spring tourism has become a hot topic in the field of tourism research in recent years.In this paper,the four major characteristics of thermal springs in Chongqing have been generalized firstly,including the abundance of thermal springs resources,the long history for development and using,locating in a high density in a comparatively narrow area and combining with other various natural and cultural tourism resources together.Further,based on the current problems in the process of thermal springs development in Chongqing,the author has put forward suggestions in five aspects as follows:(1) practicing diversified development pattern such as sanitarium pattern,holiday resort pattern;(2) strengthening the development of accessorial establishment;(3) reinforcing the effectiveness of tourism marketing;(4) paying more attention to the marketing image designing and promoting;(5) and never ignoring the protection of thermal springs.