电视证券栏目内容与主持人元素的定位分析

证券市场的持续走强,给证券节目的传播带来了新的机遇,然而,传统的证券节目在内容、主持人的定位上存在严重的偏差,它影响了传播的效果。本文通过对证券节目受众的分析,对证券节目的内容和主持人进行了新的定位,期望在竞争惨烈的电视收视市场上,证券节目能得到受众更多的认同。

Analysis on Orientation of TV Securities Program and Emcee Elements

The continuous growth of the securities market brings a new opportunity to the spread of the TV securities program. The traditional securities program, however, has a serious deviation in the orientation of contents and emcees, which has influenced the spreading effect. A new orientation for the contents of securities program and its emcees was offered through analysis of the audience of the securities program, expecting that the securities program will be more accepted by the audience in the cruel competition of TV audience rating market.