政务微信公众平台的发展探讨

适应社会的发展,政务微信公众平台短期内实现了爆发式的增长,政府又增加了新的社会公共服务的渠道,在一定程度上也的确兑现了其便民和信息传播的承诺。但是,政务微信目前的运营状况并非很乐观,依然有很多问题制约着其长远发展的能力,如不能深入分析并采取针对性的开发及应对策略,则政务微信很可能只是昙花一现。

A Probe into the Development of Government Wechat Public Platform

To adapt to the development of the society,government wechat public platform has realized the explosive growth for a short term,through which the government has added a new channel of social public services,and fulfilled the promise of its convenient information dissemination. The present operation of the government wechat,however,is not optimistic and many problems still restrict its long- term development. If it doesn't have deepened analysis,targeted development and strategies,the government wechat is likely to be just a flash in the pan.