| 企业兼并与产品定价策略 |
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| 引用本文： | 张军,陈宏民,黄小瑞. 企业兼并与产品定价策略[J]. 系统工程理论与实践, 2000, 20(4): 42-47. DOI: 10.12011/1000-6788(2000)4-42 |
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| 作者姓名： | 张军 陈宏民 黄小瑞 |
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| 作者单位： | (1)上海交通大学系统工程研究所;(2) 海南马自达汽车有限公司 |
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| 基金项目： | 国家自然科学基金! ( 79670 0 58)，上海市曙光计划项目! ( 96SG0 7) |
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| 摘 要： | 研究两“群”企业 ,群内由生产互补产品或上下游产品企业组成 ,群际为有差异的产品相互竞争时的企业兼并与产品定价策略 .结果发现 ,产品的差异化不仅影响产品定价策略 ,还将深层次地影响市场结构中的企业兼并重组 ;企业兼并是企业产品竞争的策略选择问题 ,均衡的兼并模式与产品差异度密切相关 .
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| 关 键 词： | 兼并 博弈 定价 |
The Firms' Merger and Pricing Strategy |
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| ZHANG Jun,CHEN Hong-min,HUANG Xiao-rui. The Firms' Merger and Pricing Strategy[J]. Systems Engineering —Theory & Practice, 2000, 20(4): 42-47. DOI: 10.12011/1000-6788(2000)4-42 |
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| Authors: | ZHANG Jun CHEN Hong-min HUANG Xiao-rui |
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| Affiliation: | (1) Shanghai Jiaotong University;(2) Hainan Mazda Auto Co. Ltd. |
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| Abstract: | This paper concerns the firms' merger and pricing strategy of two groups of firms, on the condition that intro-group product is complementary and introgroup is competitive. We find that product differentiation does not only affect the pricing strategy, but also impose influence on the firms' merger and restructuring in the market structure to deep extent. Firms'merger is the decision strategy of product competition. The equilibrium merger model is closely related to the degree of the product differentiation. |
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| Keywords: | firms'merger game pricing |
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