“愚”乐大众:游戏类节目的生存之道——从菲科斯的《电视文化》说开去

虽然同质化严重,但是游戏类节目在中国大陆依然日益火爆,游戏类节目巧妙地建造了狂欢的平台,让受众在快乐之余,就忘乎所以。受众认为自己的选择性收看是获得民主权利的途径,但是这只是幻象,他们参与构建意义与身份的过程,仍然是在媒介精英狭小空间内进行。在政治目的达成与收视率压力提高的双重压力下,“愚”乐大众成了游戏类节目别无选择的生存之道。

Fooling audience: survival approach of game programs

In spite of serious homogeneity,the game programs are popular in the mainland of China and skillfully build the platform of carnival so that the audience forget everything in their joy.The audience think their selecting programs is the approach of winning democratic right.But this is a fantasy.When they participate in construction of meaning and identity,they limit themselves in the narrow space created by the media elites.Under the dual pressure of achieving political purpose and improving high audience ra...