| 创新创业类微信公众号运营特征分析 |
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| 引用本文： | 盛晓娟,赵云珠,杨平. 创新创业类微信公众号运营特征分析[J]. 科技促进发展, 2019, 15(4): 416-423 |
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| 作者姓名： | 盛晓娟 赵云珠 杨平 |
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| 作者单位： | 北京联合大学管理学院 北京 100101;北京联合大学应用科技学院职业教育与行业研究所 北京 100101 |
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| 基金项目： | 北京市教学科学“十二五”规划青年专项课题（CDA15179）：基于大学生社交网络学习特征的创业教育支持体系构建，负责人：盛晓娟。 |
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| 摘 要： | 微信公众号作为新媒体运营的主要平台,在信息传递、知识输出等方面发挥着重要作用,日益受到越来越多微信用户的关注。本文从创业者利用微信公众号进行学习的必要性与可能性分析出发,以3个典型创新创业类微信公众号为例,基于清博指数平台对其进行数据分析,探究创新创业类微信公众号运营的特征,并针对处于不同创业阶段的创业者,从利用公众号进行学习时阅读的内容选择、时间选择等方面提出了相关建议。
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| 关 键 词： | 创新创业 微信公众号 运营特征 |
Analysis of the Operation Characteristics of WeChat Official Accounts for Innovative Entrepreneurship |
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| SHENG Xiaojuan,ZHAO Yunzhu and YANG Ping. Analysis of the Operation Characteristics of WeChat Official Accounts for Innovative Entrepreneurship[J]. Science & Technology for Development, 2019, 15(4): 416-423 |
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| Authors: | SHENG Xiaojuan ZHAO Yunzhu YANG Ping |
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| Affiliation: | Management College of Beijing Union University, Beijing 100101,I Institute of Vocational Education and Industry, College of Applied Science and Technology, Beijing Union University,Beijing 100101 and Management College of Beijing Union University, Beijing 100101 |
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| Abstract: | As the main platform for new media operations, WeChat official account plays an important role ininformation transmission and knowledge output, and is increasingly concerned by more and more WeChat users. Startingfrom the necessity and possibility analysis of using WeChat official accounts by entrepreneurs, this paper takes threeentrepreneurial WeChat official accounts as examples, conducts data analysis based on Gsdata Index, and explores theoperation characteristics of entrepreneurial WeChat official accounts, so as to provide reference for entrepreneurs to makegood use of this new media tool in the Internet era. |
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| Keywords: | innovation and entrepreneurship WeChat public account operational characteristics |
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