| 超市、便民连锁店商品定价的分类加成方法初探 |
| |
| 引用本文： | 马克非,傅裕嘉.超市、便民连锁店商品定价的分类加成方法初探[J].西安理工大学学报,1999,15(2):113-116. |
| |
| 作者姓名： | 马克非 傅裕嘉 |
| |
| 作者单位： | 西安理工大学工商管理学院,陕西西安,710048 |
| |
| 摘 要： | 针对目前连锁超市或便民店普遍定价过高、成长不利的现状，借鉴传统定价方法，从理论上探讨了一种新的定价方法——商品分类加成法的可赢利性，并提供了相应的运用原则。该方法为连锁超市和便民店的商品定价提供了新思路。
|
| 关 键 词： | 商品 定价 毛利率 分类 加成 连锁店 |
| 修稿时间： | 1998-10-12 |
The Profitability of Pricing by Goods-sorting at the Rate of Total Revenue for Chains |
| |
| MA Ke-fei,FU Yu-jia.The Profitability of Pricing by Goods-sorting at the Rate of Total Revenue for Chains[J].Journal of Xi'an University of Technology,1999,15(2):113-116. |
| |
| Authors: | MA Ke-fei FU Yu-jia |
| |
| Abstract: | According to the traditional pricing method and the disadvantages of the chains' high price oriented running and developing at present, this paper theoretically discusses the profitability of a new pricing method--pricing by goods sorting at the rate of total revenue, and relative conclusions are provided as well. |
| |
| Keywords: | goods pricing rate of total revenue sorting at the rate of chains |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
