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网页设计中的视觉构成分析
引用本文:刘永翔,唐良瑞.网页设计中的视觉构成分析[J].北京工商大学学报(自然科学版),2004,22(1):58-62.
作者姓名:刘永翔  唐良瑞
作者单位:北方工业大学,艺术设计学院,北京,石景山,100041
摘    要:网页设计是一门新兴的设计类和网络的交叉学科.它作为现代艺术设计中的综合门类,其艺术表现形式远远超出了平面设计的概念,因此,既要把设计艺术中的平面构成因素整合到网页设计艺术中,又要集艺术创作与多媒体技术于一体.本文通过对网页设计中版面的构成要素和文字、图片、颜色的视觉构成进行分析,结合人们在浏览信息时的视觉习惯,探讨了网页视觉信息如何更有效、更为合理地表现与传达.

关 键 词:网页设计  视觉构成  色彩
文章编号:1671-1513(2004)01-0058-05
修稿时间:2003年9月2日

THE ANALYSIS OF VISUAL CONSTRUCTION OF WEB PAGE DESIGNING
LIU Yong-xiang,TANG Liang-rui.THE ANALYSIS OF VISUAL CONSTRUCTION OF WEB PAGE DESIGNING[J].Journal of Beijing Technology and Business University:Natural Science Edition,2004,22(1):58-62.
Authors:LIU Yong-xiang  TANG Liang-rui
Abstract:Web page designing is a developing subject, overlapping designing and Internet. As a synthetically department of modern artistry designing, its artistic form of expression goes far beyond the scope of plain designing. For this reason, it is necessary to conformity the plain form element of artistic designing into web page designing as well as to merge art creation and multimedia technology into an organic whole. By analyzing the key element of layout of web page designing and visual construct of words, pictures and colors, combining people's visual habit of browsing over information, this article approaches how to express and communicate web page visual information efficiently and reasonably.
Keywords:web page designing  visual construction  color
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