| 沃尔沃归队吉利后在中国的品牌推广策略 |
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| 引用本文： | 李佳宝.沃尔沃归队吉利后在中国的品牌推广策略[J].科技情报开发与经济,2010,20(27):141-143. |
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| 作者姓名： | 李佳宝 |
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| 作者单位： | 上海外国语大学国际工商管理学院,上海201600 |
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| 摘 要： | 2010年3月28日,吉利汽车以18亿美元收购沃尔沃全部股权。简述了沃尔沃归队吉利之后的情况,分析了沃尔沃归队吉利后面临的机会与挑战,探讨了沃尔沃在中国市场进行品牌推广的策略。
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| 关 键 词： | 沃尔沃汽车 吉利集团 品牌推广 品牌地位 品牌传播 |
Discussion on Brand Promotion Strategy of Volvo in China after Being Purchased by Geely |
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| LI Jia-bao.Discussion on Brand Promotion Strategy of Volvo in China after Being Purchased by Geely[J].Sci-Tech Information Development & Economy,2010,20(27):141-143. |
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| Authors: | LI Jia-bao |
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| Abstract: | On March 28th,2010,Geely Automobile bought out all share of power of Volvo with 1800 million Dollars.This paper expounds the situation after Volvo was purchased by Geely,analyzes the opportunities and challenges faced by Volvo after being bought by Geely,and probes into some strategies for promoting the brand of Volvo in Chinese market. |
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| Keywords: | Volvo Car Geely Automobile brand promotion brand position brand communication |
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