| 改善服务质量是企业生存的法宝 |
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| 引用本文： | 马超俊. 改善服务质量是企业生存的法宝[J]. 科技情报开发与经济, 2006, 16(4): 211-212 |
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| 作者姓名： | 马超俊 |
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| 作者单位： | 山西省药品检验所行政科,山西太原,030001 |
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| 摘 要： | 企业要想在市场经济中求生存、求发展,就必须在改善服务质量、更新服务内容上下功夫,必须重视营销中的售前服务、售中服务与售后服务的创新。
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| 关 键 词： | 服务质量 服务创新 市场经济 售前服务 售中服务 售后服务 |
| 文章编号： | 1005-6033（2006）04-0211-02 |
| 收稿时间： | 2005-11-03 |
| 修稿时间： | 2005-11-03 |
Improving the Service Quality Is a Magic Weapon for Enterprise''''s Existence |
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| MA Chao-jun. Improving the Service Quality Is a Magic Weapon for Enterprise''''s Existence[J]. Sci-Tech Information Development & Economy, 2006, 16(4): 211-212 |
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| Authors: | MA Chao-jun |
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| Affiliation: | MA Chao-jun |
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| Abstract: | The enterprise, which wants to get existence and development in the market economy, must make great efforts to improve its service quality and renew its service contents, and must pay attention to the innovation of the before-sale service, in-sale service and after-sale service in the marketing practice. |
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| Keywords: | service quality service innovation market economy before-sale service in-sale service after-sale service |
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