| 从国外超市的优势看太原超市零售业发展对策 |
| |
| 引用本文： | 杨博文. 从国外超市的优势看太原超市零售业发展对策[J]. 科技情报开发与经济, 2005, 15(20): 118-120 |
| |
| 作者姓名： | 杨博文 |
| |
| 作者单位： | 太原理工大学经济管理学院管理系,山西,太原,030024 |
| |
| 摘 要： | 从国外超市的优势及其引发的竞争入手,分析了太原市超市零售业发展的现状,在此基础上提出了扩大连锁规模,加强管理、合理规划,加快超市流通信息现代化建设、积极推进现代物流配送业的发展,进行差别化市场定位等对策.
|
| 关 键 词： | 超市 连锁店 细分市场 市场定位 太原市 |
| 文章编号： | 1005-6033（2005）20-0118-03 |
| 收稿时间： | 2005-10-08 |
| 修稿时间： | 2005-10-08 |
Discussion on the Developing Countermeasures of Taiyuan Supermarket from the Advantages of the Foreign Supermarket |
| |
| YANG Bo-wen. Discussion on the Developing Countermeasures of Taiyuan Supermarket from the Advantages of the Foreign Supermarket[J]. Sci-Tech Information Development & Economy, 2005, 15(20): 118-120 |
| |
| Authors: | YANG Bo-wen |
| |
| Affiliation: | YANG Bo-wen |
| |
| Abstract: | Starting from the advantages of the foreign supermarket and the competition caused by the foreign supermarket, this paper analyzes on the present situation of the development of Taiyuan supermarket retail trade, and based on this, puts forward some countermeasures such as expanding the chain scale, strengthening the management,making rational planning, speeding up the construction of the modernization of supermarket circulation information,promoting actively the development of the modem logistics trade, and making the differencial market positioning, etc. |
| |
| Keywords: | supermarket chain store subdivition of market market positioning Taiyuan City |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
