| 山西旅游资源自身规划和营销战略 |
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| 引用本文： | 陈亚广.山西旅游资源自身规划和营销战略[J].科技情报开发与经济,2005,15(4):108-109. |
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| 作者姓名： | 陈亚广 |
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| 作者单位： | 中北大学机械工程系 |
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| 摘 要： | 山西旅游业要实现跨越式发展，关键是如何把资源优势转化为经济优势。要把资源优势转化为经济优势，关键是规划和营销旅游资源。在分析山西旅游资源特征的基础上．探讨了山西在旅游资源开发方面存在的问题，重点提出了山西旅游资源规划和营销战略构想。
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| 关 键 词： | 旅游资源 营销战略 山西省 |
| 文章编号： | 1005-6033(2005)04-0108-02 |
| 修稿时间： | 2004年11月17 |
Auto -planning and Marketing Strategy of Shanxi ' s Tourist Resources |
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| CHEN Ya-guang.Auto -planning and Marketing Strategy of Shanxi '''' s Tourist Resources[J].Sci-Tech Information Development & Economy,2005,15(4):108-109. |
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| Authors: | CHEN Ya-guang |
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| Abstract: | The key for Shanxi' s tourism to realize the leap -frog development is transform the resources superiority into the economic superiority.And t he key for transforming the resource s superiority into the economic superiority is planning and marketing the tourist r esources.Based on analyzing the features of Shanxi' s tourist resources,this paper probes into the problems existing in the development of Shanxi' s tourist resources,and emphatically puts forward the strategy of planning and marketing S hanxi' s tourist resources. |
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| Keywords: | tourist resources marketing strategy Shanxi Province |
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