我国汽车道路救援企业SWOT分析

目前，国内汽车道路救援行业包括数量不多的全国性企业和为数众多的地方性企业。根据SWOT分析法．从与全国性企业竞争的角度来看，汽车道路救援市场前景广阔且日益规范成熟是地方性企业发展的外部有利机会，而付费消费习惯不成熟以及尚未完善的全国汽车道路救援网络则成为其发展的潜在威胁。从企业自身能力来看，地方性企业拥有地域优势和专业化优势，但同时也具有网络覆盖面窄、业务品种单一以及专业人才队伍缺乏的劣势。根据企业外部环境和自身能力分析的结果，地方性企业未来可以采取的竞争战略包括进一步发挥地域优势、提高服务专业化、精细化以及拓展业务范围。

The SWOT Analysis on the Automobile Roadside Assistance Enterprises in China

At present, there are a small amount of national enterprises and a large number of local enterprises in the automobile roadside assistance industry in China. According to the SWOT analysis, the changes in external environment bring opportunities and threats for the local enterprises, which are competing with the national enterprises. On one hand the extensive and increasingly standard automobile roadside assistance market provides favorable opportunities. On the other hand the free consumption habit and the incomplete automobile roadside assistance network are the potential threats. Considering the internal ability of the automobile roadside assistance enterprise, the local enterprises are advantageous in localization and specialization. On the contrary they are disadvantageous in assistance network coverage, service variety and professional personnel. Based on the external environment and the internal ability of the enterprises, the local enterprises may take strategies in the future, such as taking full advantage of localization, providing more special and fine services and appropriately increasing service variety.