| 产业集群品牌形成机理与构建 |
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| 引用本文： | 杨佳利. 产业集群品牌形成机理与构建[J]. 韶关学院学报, 2014, 0(5): 91-95 |
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| 作者姓名： | 杨佳利 |
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| 作者单位： | 韶关学院经济管理学院,广东韶关512005 |
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| 摘 要： | 产业集群已成为区域产业竞争的核心,产业集群品牌能给产业带来巨大的集群品牌资产利益。产业集群品牌的形成是个复杂的过程,以戴维逊的“冰山理论”为基础,可以探析集群品牌建设影响因素并构建产业集群品牌的机理模型,得到产业集群品牌构建的策略。
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| 关 键 词： | 产业集群 产业集群品牌 形成机理 集群品牌构建 |
A Study on Mechanism and Construction of Industrial Cluster Brands |
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| YANG Jia-li. A Study on Mechanism and Construction of Industrial Cluster Brands[J]. Journal of Shaoguan University(Social Science Edition), 2014, 0(5): 91-95 |
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| Authors: | YANG Jia-li |
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| Affiliation: | YANG Jia-li (Economic Management School, Shaoguan University, Shaoguan 512005, Guangdong, China) |
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| Abstract: | The industrial cluster has become the core competition of regional industrial, industrial cluster brand can bring the tremendous cluster brand assets benefits to industry. The construction of industrial cluster brand is a complex process. This essay analyzes the influence factors of constructing cluster brand and establishes the mechanism model of industrial cluster brand on the basis of Davidson＇s ＂Iceberg Theory＂, finally poses measures of constructing industrial cluster brand strategy. |
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| Keywords: | industrial cluster cluster brands formation mechanism cluster brand construction |
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