山东运河城市体育旅游市场分析与对策

运用文献资料法、问卷调查法并结合田野调查,对山东运河城市体育旅游资源和体育旅游市场状况进行了统计与分析,针对体育旅游资源开发中的诸多问题,提出了体育旅游的发展对策,具体包括:充实现有景点体育内涵,推进体育旅游设施标准化;同步发展关联产业,延长产业链条;筹建大规模游乐项目,引进现代大型旅游文化产业集团;申办景观体育赛事等.旨在为运河沿岸五城市体育旅游开发谋出路,觅对策,为整个旅游业市场的可持续发展提供参考.

Analysis and Countermeasure of Present Situation about Sports Tourism Market in Shandong Canal City

Using the method of literature,questionnaire survey method and combining the field investigation,Shandong Canal City Sports Tourism and sports tourism market＇s situation are counted and analyzed.Aiming at the problems in the development of the sports tourism resources,the development countermeasures of sports tourism are put forward,including：enrich the attractions of sports content and promote the sports tourism facilities＇ standardization;synchronously develop the related industries and extend the industrial chain;plan to build large-scale recreational projects and introduce modern large-scale tourism culture industry groups;bid for the landscape sports and so on.These aim at making a way out and seeking countermeasure about the development of the five sports tourism cities along the canal,and provide the reference for the sustainable development of tourism market.