| 论中国网络广告发展之态势 |
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| 引用本文： | 王荣华.论中国网络广告发展之态势[J].长春师范学院学报,2007(4). |
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| 作者姓名： | 王荣华 |
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| 作者单位： | 福建工程学院 福建福州350014 |
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| 摘 要： | 本文对网络广告发展现状进行了分析,预测了中国网络广告发展的态势:分众传播———网络广告发展的新趋势;网络广告与互动游戏结合,增强品牌虚拟体验;宽带的普及使网络视频广告成为主流媒体广告形式之一;通过自身技术的不断发展,实现多网合一。
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| 关 键 词： | 网络广告 现状 发展态势 |
On the Development Situation of Network Advertisement in China |
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| WANG Rong-hua.On the Development Situation of Network Advertisement in China[J].Journal of Changchun Teachers College,2007(4). |
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| Authors: | WANG Rong-hua |
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| Abstract: | This article carries on the analysis to the developing present situation of network advertisement,forecast the development situation of network advertisement in China:Mass communications breakdown-the new tendency of network advertisement development;the integration of network advertisement and interaction game,can enhance brand hypothesized experience;the popularization of wide band causes the network video frequency advertisement to become one of mainstream media advertisement forms;through own unceasing technical development,realizes the multi-nets to gather one. |
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| Keywords: | network advertisement present situation development situation |
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