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浅谈本土零售企业增强竞争力的有效途径
引用本文:朱佳明.浅谈本土零售企业增强竞争力的有效途径[J].科技情报开发与经济,2005,15(1):172-173.
作者姓名:朱佳明
作者单位:天津财经大学
摘    要:为了应对国外著名的连锁超市集团公司纷纷进入中国市场的竞争局面,本土零售企业应该练好4种功夫:其一是改进经营策略,其二是坚持低成本运营,其三是提高顾客满意度,其四是拓展经营领域。

关 键 词:本土零售企业  连锁超市  经营谋略
文章编号:1005-6033(2005)01-0172-02
修稿时间:2004年10月27

Talking about the Effective Channels of Strengthening the Competence of the Native Retail Enterprises
ZHU Jia,ming.Talking about the Effective Channels of Strengthening the Competence of the Native Retail Enterprises[J].Sci-Tech Information Development & Economy,2005,15(1):172-173.
Authors:ZHU Jia  ming
Institution:ZHU Jia ming
Abstract:In order to deal with the competitive situation caused by that the famous foreign chain supermarket group companies are pouring into Chinese market, the native retail enterprises should do exercises in four aspects: the first is to improve the marketing strategies, the second is to persist in operating at lower cost, the third is to increase the satisfaction degree of the customers, and the fourth is to broaden the operation field.
Keywords:native retail enterprise  chain supermarket  operation strategy
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