| 论科技期刊的品牌打造 |
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| 引用本文： | 李伟年. 论科技期刊的品牌打造[J]. 科技情报开发与经济, 2003, 13(8): 45-46 |
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| 作者姓名： | 李伟年 |
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| 作者单位： | 中国日用化学工业信息中心,山西省太原市文源巷34号,030001 |
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| 摘 要： | 探讨了科技期刊打造品牌的根本策略，从科技期刊的采编、培育核心读者群、宣传包装和广告营销等方面阐述了新时期科技期刊的发展对策，指出科技期刊要想在竞争中取胜，必须精心打造自己的品牌。
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| 关 键 词： | 科技期刊 市场 品牌 发展策略 |
| 文章编号： | 1005-6033(2003)08-0045-02 |
| 修稿时间： | 2003-04-11 |
Discussion on Brand Construction of Technical Periodicals |
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| LI Wei-nian. Discussion on Brand Construction of Technical Periodicals[J]. Sci-Tech Information Development & Economy, 2003, 13(8): 45-46 |
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| Authors: | LI Wei-nian |
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| Affiliation: | LI Wei-nian |
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| Abstract: | This paper probes into the essential tactics of constructing periodicals' brand, and expounds the developing countermeasures for technical periodicals in the new period from aspects of periodicals' editing, kernel reader - groups training, propagation packaging and advertisement marketing, etc. and points out that a technical periodical must construct its own brand for the purpose of winning the competition. |
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| Keywords: | technical periodical market brand developing tactics |
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